A children’s book has an unusual sales problem. The reader is four years old and the buyer is someone else entirely: a parent scrolling at 11 p.m., a grandmother hunting for a birthday gift, a second-grade teacher building a classroom shelf. Hancock Publishers offers children’s book marketing services that help your book reach the right audience.
Maybe your book launched last month and sales stalled after friends and family bought copies. Maybe it is not out yet and you want a plan before launch day. As a children’s book marketing company, we work with authors at both stages.
Get Started Book a Free Consultation
It’s a limited time offer so hurry up! Don’t wait!
Millions of books sit on Amazon. A new picture book with no reviews, a vague category, and a cover that shrinks to a blur on a phone screen has little chance of being found. Most authors learn this the hard way. They hit publish, share it on Facebook, and watch the sales line go flat by week three.
Children’s book author marketing also has rules that adult fiction doesn’t. A parent wants proof the book is age-appropriate before buying. A librarian wants reviews from trusted sources. A teacher wants to know whether the story fits a lesson on kindness, feelings or counting to ten. Ads that would sell a thriller fall flat here.
Our children’s book promotion services start with those questions. Who will buy this book? Where do they already spend time? What do they need to see before they click “add to cart”? Once we have the answers, the campaign almost writes itself.
You might come to us with a finished book, a launch date six months out, or a title that’s been quietly sitting online for two years. Any of those is a fine place to start.
Get Started Book a Free Consultation
We start with a free call. You tell us what the book is about, the age group, and what’s happened since it launched. We’ll ask who you pictured reading it. That answer shapes everything that follows, and you don’t sign anything to have the conversation.
A bedtime story about a shy bunny sells to a different crowd than a STEM book about volcanoes. The children's books marketing consultant analyzes other books similar to yours in terms of target audience, reviews and ranking category. We then create a picture of your buyer persona such as a mother of a toddler, a homeschooling parent or a kindergarten teacher.
Ads can’t save a weak sales page. Before we spend a dollar, we tighten your book description, pick sharper Amazon categories and keywords. Our experts check that your cover reads well at thumbnail size. It’s unglamorous work, but it decides whether visitors buy or bounce.
Parents trust other parents. We reach out to book bloggers, parenting accounts, teachers, and reviewers who cover children’s titles, and we can pitch editorial reviews. No one can promise a glowing review, so we focus on putting your book in front of honest readers who’d enjoy it.
This is where our children’s book advertising services kick in: Amazon ads aimed at people already browsing books like yours, plus Facebook and Instagram ads for parents and gift buyers. Our children’s book PR services can add press releases, local news pitches, podcast spots, and library or school outreach.
We track clicks, sales, and cost per sale every week.The non-performing ads are dropped while the ones that are performing well receive increased funding. You get the simple English reports, not the dashboard lingo.
Services That Put Your Story in the Spotlight
Every children’s book has a story worth sharing. At Hancock Publishers, our children’s book marketing services help you get your book in front of parents, teachers and young readers.
Book marketing is a bit different from traditional marketing. Our children's book marketing consultant begins the process by looking at your target audience, genre and opportunities available in the market.
Hancock Publisher offers a complete book marketing plan by keeping in mind your end goal. We outline promotional channels and practical steps to support your book’s visibility.
Get professional author presence with optimized profiles and book listings. We help readers discover your work across relevant online platforms.
Ebook writers are everywhere, but promoting it naturally is no less than a task. We improve online discoverability with strategies that meet with the uniqueness of your book and audience.
With us, you can look into targeted book advertising and sponsored promotions that works excellently. As a trusted children's book promotion agency, we refine your campaigns to strengthen visibility and connect with potential readers.
Chapter 01
a single marketing lead who knows your book inside out
What’s included
Market and Competitor Research: Comparable titles, buyer profiles & the categories where your book can stand out
Amazon Ads: Campaigns targeting readers who already shop for books like yours
Social Media Ads: Facebook and Instagram campaigns for parents, grandparents, teachers & gift buyers
Review Outreach: Pitches to bloggers, parenting influencers, teachers & editorial reviewers
School and Library Kit: Teacher guides, activity pages, and outreach to educators and librarians
Author Website and Book Trailer: A home base for your book and a short video to share everywhere
Every package offered by our children’s book promotion agency is focused on your book. Let us know what you have done and what you want to do and we'll help you out!
Check out what our customers have to say
LET'S BRING YOUR STORY TO LIFE
Marketing seems simple in today’s world. But the moment you step into children's book promotion services, you realize it’s a journey itself.
With Hancock Publishers, you can now get it into the hands of the kids it was written for. Hancock’s team will look at where your book stands today and explain what a marketing plan would involve. The first consultation is free & no question is too small.
